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Controlling Teams and Organizations
When we talk with clients about the Internetworked organizational model, the
most common question asked is how control is exercised in highly interactive
and less formal organizations. This month we will look at control in Chain
of Command organizations as a basis for discussing control in Internetworked
organizations in a future issue.
The four bases of control are structure, strategies, systems, and society.
Control via Structure
The structure of an organization is the basis of traditional control. This
includes having the right people in the right positions with the right
partitioning of responsibilities and accountabilities and a compensation
system aligned to those structures.
It is unfortunate that in many of the traditional organizations that I see,
those elements are far from clear much of the work I have done as a
consultant involves working with clients to clarify roles and
responsibilities that are muddy despite organizational definitions.
These structural challenges show in places such as emails with long TO
lists - too long because the sender is unclear to whom the action belongs.
It also shows up in power struggles as two leaders argue actively or
passively about control of operation or direction of the business. Or worse,
its just plain confusion that leads to dropped balls, outages, or
unpredictable program execution.
Control via Strategies
Many leaders understand that they cannot control all of the actions of their
organization and so they supplement the specifics of projects with the big
picture to insure that people understand how the organization will grow and
evolve into the future. These clarifications of mission, future products,
market segments and customer profiles are all helpful to insure that
organizational momentum is directed at the desired future.
But this takes time. First, time is needed for building effective strategies
as the business leaders scramble to meet the day-to-day demands of the
monthly financial plan and other business commitments. Second, the
strategies require frequent updates due to rapidly changing
competition and market conditions not just an annual update. These two
factors alone make this a challenging task
even before the difficulty of
building effective strategies are taken into account.
One of my stock interview questions when surveying a team is to ask
individual contributors about the businesses strategies, goals and future
plans. Few can answer beyond their current project and many teams are
unsettled by not knowing even the generalities of their future assignments.
Control via Systems
Systems, processes, and work standards are usually the formal basis of
planning, budgeting, and controlling a business. Many of these are
instantiated in computer systems that control the workflow and insure that
everyone follows the processes. Others are defined in company-wide
procedures
that define the details of execution of projects, programs, manufacturing,
sales, account development and many others parts of the business.
But many of these, particularly in non-repetitive work, are chronically out
of date, cumbersome, not applicable to global projects, pre-internet, or
just written for another time in business. I have seen many that are self
serving that is, the process becomes the deliverable instead of the
product that the customer wants.
Many systems are so antiquated that the stars of the organization succeed by
working around processes. Businesses struggle to change - to look newer, be
more responsive and more agile so that they can do a better job in meeting
customers needs. Much of this problem is affordability. The cost of
developing, maintaining, training, and complying with these systems is often
not part of the corporate budget. This leads to a cycle of decline that
takes the process to being ignored, or at least creatively interpreted so
that people can simply do as they believe best in spite of the process.
Control via Society
Companies strive to build the right culture to allow the business to work in an optimal manner, to insure
cooperation of the employees, achieve smoothly run projects, and provide predictable
response to customer and business events.
Culture is a moving target. A couple of weeks ago, I spoke with a project
manager who has team members in six countries that span the world and no
team members in his local time zone. His team was
completely distributed and their daily working together virtual. In addition
to working in multiple time zones, the differing local cultures add layers of complexity.
The varying degrees of English proficiency make communication quite challenging.
In the 24/7 working world, there is no opportunity to have unified
culture or values. One can accommodate the various cultures, leverage the
differences by placing work in locations which have cultures best suited for
it or as many companies do, try to press their home-office culture on the
world. This leads to frustration, greatly increased overhead and project
management costs, passive resistance to the home office, and in too many
cases, eventually leads to less than expected success of the offshore initiative.
Where Next?
Using structure, strategies, systems and society to control an organization
are artifacts of the chain of command organization of the past. These still
have a place, but that place is challenged as their traditional
effectiveness has been set aside by the reality of newer and higher
performance Internetworked teams.
Look for an upcoming column on control in Internetworked teams how to take
traditional control concepts and re-craft them to the reality of todays
high performance virtual, radical, or agile teams.

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